Welcome!

You know the feeling when you catch a hint of a scent and it reminds you of something you’ve smelt a thousand times before? That one whiff that sends you hurtling down memory lane? We call it the #TBT of the brain. And it has inspired us to create this. A hub for scent exploration.

So just go ahead and ask yourself… What the Whiff?

Feature

Whiff-a-gram stories - 5

  Katie sent a Whiff-a-gram as a birthday present to her best friend with the same name. She thought it would be a great way to celebrate their friendship as well as giving her friend a birthday gift at the…

Read the full story here

Feature

Whiff-a-gram stories - 4

  Aimee sent her Whiff-a-gram to her boyfriend Ryan because she really loves him and she wanted to celebrate their relationship. She hoped that the Whiff-a-gram would make Ryan feel loved and she wanted to remind him that he is…

Read the full story here