You know the feeling when you catch a hint of a scent and it reminds you of something you’ve smelt a thousand times before? That one whiff that sends you hurtling down memory lane? We call it the #TBT of the brain. And it has inspired us to create this.

A hub for scent exploration, we have created innovative ways to feel reconnected with perfume and use scent as a vehicle to connect with our past, our friends, and ourselves  . We want this to act as a reminder of the age-old ability of perfume to make you feel unique, strong and expressive while also bringing perfume into the new era by fusing it with technology, creativity and innovation. So if you’re ready for the new avatar of perfumes, that delicately balance the charm of the past with the energy of the future, then you’re in the right place.

Just go ahead and ask yourself… What the Whiff?